Gatorade Gx Sweat Patch
Experience and Product Design
Smart Design
Role:Design Lead
I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Smart Design or Gatorade.
The Gatorade Gx digital ecosystem combines wearable technology that captures an athlete’s sweat rate and electrolyte concentration directly from the skin with a smartphone app that processes the data using machine learning.
My Role
Design Leadership
Hands-on design lead for all aspects of the Team Sweat Patch App, including planning, research, interaction and visual design, testing, dev handoff, QA, and communication design. Led other designers to push the work further.
User Insights & Ideation
Uncovered insights and translated user needs into features that address users' behaviors and motivations while balancing business needs and technical constraints.
Prototype & Research
Created prototypes of varying fidelity and conducted multiple rounds of research for concept assessment and usability testing.
Design Execution & Support
Designed all the screens and states and handed them over to the development team in batches.