Experience strategy and website re-design
Experience Design Lead
I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Samsung or SapientNitro.
Planning, Oversight & Coordination
Helped with project scope and client communication. Led key stakeholder alignment meetings and co-creation workshops. Coordinated sprint planning while managing client expectations.
Customer Insights & Ideation
Worked with the research team to form a research and testing group that consisted of decision makers, researchers and CIO’s within multiple industries. Synthesized research into insight and needs, and translated them into concepts and features that address customer behaviors and motivations, while balancing business needs and technical constraints.
Information Architecture & Design Framework
Sketched, prototyped and tested a flexible design framework. Created page templates and components library, based on user needs and business requirements.
Content framework and category innovation
Led sketching and ideation sessions to come up with tools and utilities, to add value to users beyond the current B2B category standards.