Efrat Weidberg

case study

Gatorade Gx Sweat Patch

Experience and Product Design

Agency:

Smart Design

Role:

Design Lead

I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Smart Design or Gatorade.

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The Gatorade Gx Sweat Patch is part of the Gx ecosystem: a Sports Fuel Performance System for athletes and their coaches.

My role

Planning, Oversight & Coordination

Project scope, team planning, workshops planning, client presentations.

User Insights & Ideation

Uncover insights and translate user needs into features that address customer behaviors and motivations, while balancing business needs and technical constraints.

Prototype Development & Design Research

Multiple rounds of research from early concept assessments to usability testing.

Design Execution & Development Support

Design all screens and states; Batch Hand-off to the development team.

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The problem

The amount of sweat/sodium lost can vary up to 15 times between seemingly similar individuals. Gatorade sports science institute has been performing scientifically-based Sweat Testing to determine athletes' specific hydration needs. Sweat testing is done using special equipment and qualified professionals. It required athlete fluid intake and weight measuring and a lab environment to process results.

Current experience audit & shadowing

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The Patch

Single use patch worn on the inner forearm that measures sweat rate and sodium composition. The companion mobile app utilizes image processing to read patch and deliver sweat rate, sodium composition, and personalized sports fuel recommendations

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Research Highlights

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Hi-fedelity Prototypes, Micro Interactions & Transitions

Hand-off & Documantation

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Next project: Lord abbett product dashboard
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