Gatorade Gx Sweat Patch
Experience and Product Design
Smart Design
Role:Design Lead
I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Smart Design or Gatorade.
This digital ecosystem combines wearable technology that captures an athlete’s sweat rate and electrolyte concentration directly from the skin with a smartphone app that processes the data using machine learning.
My role
Design Leadership, Oversight & Coordination
Hands-on design lead for all aspect of the Team Sweat Patch App , including planning, research, interaction and visual design, testing, dev handoff , QA and communication design. Led other designers at to further push the work.
User Insights & Ideation
Uncover insights and translate user needs into features that address customer behaviors and motivations, while balancing business needs and technical constraints.
Prototype Development & Design Research
Multiple rounds of research from early concept assessments to usability testing.
Design Execution & Development Support
Design all screens and states; Batch Hand-off to the development team.