Efrat Weidberg

Senior Senior Product Designer based in NYC.

I’ve spent the past 12 years tackling the most complex problems —leading high-priority work, designing for products at massive scale with some of the fastest-moving teams in tech.

Senior Senior Product Designer based in NYC.

I’ve spent the past 12 years tackling the most complex problems —leading high-priority work, designing for products at massive scale with some of the fastest-moving teams in tech.

Most recently, I’ve been designing Alexa for Shopping at Amazon, including leading the integration of Rufus and Alexa into a single shopping agent in the Amazon app. leading strategy and execution for integrating AI in the shopping app.

StubHub post purchase

Strategy and product design

Amazon Shopping Copilot

Brining Alexa for Shopping to Amaon shopping pages

Before Amazon, I was a fractional design leader on StubHub, led a redesign of their entire mobiel ecosystem and preperring the product to shine for it's 16b valuation IPO.

A selection of additional product, platform, and passion-project work.

StubHub

StubHub post purchase

Strategy and product design

StubHub App

StubHub App complete redesign

Meta

Before Amazon, I was a fractional design leader on StubHub, led a redesign of their entire mobiel ecosystem and preperring the product to shine for it's 16b valuation IPO.

StubHub post purchase

Strategy and product design

Meta youth well-being

Meta youth well-being

Smart design

StubHub App

StubHub App complete redesign

Audible integration in Kindle

Audible integration across Kindle apps

Gatorade GX

Gatorade GX Sweat Patch App

Post.news fundamentals

Frictional design leader at seed-stage social news startup

Startups & passion projects

Facebook Group Challenge

Facebook Group Challenge

Facebook Fundraisers

Facebook Fundraisers

Facebook Group Challenge

Facebook Group Challenge

Facebook Fundraisers

Facebook Fundraisers

02

Research & Product Strategy

I build strong partnerships with research teams and have experience planning and conducting research myself, tailoring methods to fit each project's unique needs.

Amgen digital health strategy

Amgen digital health strategy

Samsung Business product strategy

Samsung Business product strategy

Gatorade GX Research

Gatorade GX Field Research

Gatorade GX Research

Gatorade GX shadowing research

Facebook Assistant use-case workshop

Facebook Assistant use-case workshop

Amgen Patient Interviews

Amgen Patient Interviews and co-creation research

Portfolio in progress

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