Efrat Weidberg

work

Hi, i'm Efrat.

A Digital Product Designer based in NYC. Most recently at Meta and Smart Design . Read more about me, keep scrolling for projects or say hello.

Work

Facebook / Meta 2019-2023

Facebook Groups

Product strategy, feature experiementation and end-to-end execution of new community products in groups.

Paid Online Events Newsroom Article

Meta Social Impact

Empowering nonprofits to raise more funds for their causes.

Recurring Giving Newsroom Article

Smart Design 2017-2019

Gatorade GX Sweat Patch

Simplifying Sweat Testing and delivering hydration strategy for professional athletes and their coaches.

Newsroom Article

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Pharmaceutical client

Co-creation research, service and product design for chronic desease management

Case Study (Coming Soon, Password Required)

UX Collective Article

Gatorade / Fast Company

Designing a voice app for the Gatorade Gx ecosystem, delivering personalized hydration strategy for athletes.

Fast Company Article

Selected Projects 2013-2019

Samsung Customer Care

Led the UX team in redesgining the Smasung customer care global website, huminizing the self support process, consolidating and simplifying the support product ecosystem.

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Audible / Kindle

Audible integration within kindle apps

Morning Person news

Designed a news app and built a chrome plugin that values users intention, not attention.

Case Study (Coming Soon)

Samsung Business

Experience strategy and website re-design

Lord Abbett

A vision for an organizational Knowledge Management Dashboard.

9/11 Memorial Museum

The Registries: Kiosk and Web App

Termotell (self initiated)

Helping to diagnose malaria in children earlier by tracking changes in body temperature and sweat patterns.